Free Online Bible Study

Covert Cows and Chick-fil-A - Steve Robinson - Hardback - Christian Supply

Product Detail:

Covert+Cows+and+Chick-fil-A

Covert Cows and Chick-fil-A

Steve Robinson | (Hardback)

The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America.During his thirty-four-yea... +

EAN:
9781400213160
ISBN:
1400213169
ONLY $26.99
  • Ships 10-15 Business Days

    Stock report as of:
    07/23/19 01:22:49 pm

    In-Store:
    0
  • Qualifies for
    Free Shipping:

    Free Economy Shipping on any order you place for $89 or more! Only applies to orders shipped within the Continental U.S.

  • Product Details

The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America.

During his thirty-four-year tenure at Chick-fil-A, Steve Robinson was integrally involved in the company’s growth--from 184 stores and $100 million in annual sales in 1981 to over 2,100 stores and over $6.8 billion in annual sales in 2015--and was a first-hand witness to its evolution as an indelible global brand. In Covert Cows and Chick-fil-A, Robinson shares behind-the-scenes accounts of key moments, including the creation of the Chick-fil-A corporate purpose and the formation and management of the now-iconic "Eat Mor Chikin" cow campaign. 

Drawing on his personal interactions with the gifted team of company leaders, restaurant operators, and the company's founder, Truett Cathy, Robinson explains the important traits that built the company's culture and sustained it through recession and many other challenges. He also reveals how every aspect of the company's approach reflects an unwavering dedication to Christian values and to the individual customer experience. Written with disarming candor and revealing storytelling, Covert Cows and Chick-fil-A is the never-before-told story of a great American success.


Publication Date    06/11/2019
Pages    224
EAN    9781400213160

Pick Me Up

We can hold this item for you at our store for up to two weeks from today (after that, we will return it to stock). Simply fill out this form and click "Submit ". We will confirm that your item is waiting for you via return email, text or phone message as soon as possible (please await confirmation before pick-up in the event an item has sold since our last inventory update).

Item

Covert+Cows+and+Chick-fil-A
ONLY $26.99

Information
*Required Field

First Name: *
Last Name: *
E-mail Address: *
Phone Number: *
Text me my confirmation.
Quantity: *

Thank You



Your PICK ME UP request has been submitted. We will contact you to confirm that we are holding it for you as quickly as possible. Thanks again for visiting our site; we look forward to seeing you in our store soon!
Christian Supply, Inc
1600 John B White Sr Blvd
Spartanburg, SC
Mon-Sat 9:30am - 9pm (EST)
STORE LOCATOR

Important: Read this before proceeding

This item is a Print On Demand (POD) item. This means that the vendor will not produce this item until it is ordered by a customer. This being the case, it normally takes up to six weeks to deliver. In addition, since the item is considered a custom-made item, it is not eligible for any discounted pricing and it is non-returnable once ordered.

If you have any questions regarding this item, please contact us prior to placing your order. We are happy to answer any questions you may have, but once the sale is completed, the transaction is not refundable.



I acknowledge that this product is non-returnable | Cancel

Important: Read this before proceeding

This item is a Non-Returnable item. This means that this item cannot be returned unless it is defective once ordered.

If you have any questions regarding this item, please contact us prior to placing your order. We are happy to answer any questions you may have, but once the sale is completed, the transaction is not refundable.



I acknowledge that this product is non-returnable | Cancel

We're sorry, but the selection you have chosen is not available until Tuesday, June 11th 2019. At this time, we do not allow prerelease orders for items that do not release in the next 90 days. If you wish to be notified by email when this product becomes available for ordering, please complete the form below:

First Name: *
Last Name: *
E-mail Address: *